Rethinking "Audience"

I wanted to repost an entry I made a couple of weeks ago on my old Media blog that I'd written before getting this Vino Veritas blog setup - so here it is:

As I set out on the new venture of Vino Veritas there's a concept doggedly following into the business that I'm really very happy to have along for the ride.

I find it just about impossible, given my entertainment industry experience, to separate the term "client" or "customer" from "audience."

In many ways this seems to tie in well with the whole Web 2.0 experience where people are getting excited again about the interfaces and manners in which data and things that are useful are displayed to them.

We're uniquely positioned to take all that we've learned over the years in productions & set designs and storytelling and simple imagination and apply it to a whole new audience and that's really exciting.

From the lighting and finish choices, to the security functions, to the RIA application interface and how it will look, feel, engage and ultimately entertain our clients, this is really going to be a lot of fun.

Seems a whole lot more appropriate here on this blog.