(Great) Sign of the Times
Web 2.0 really is an amazing thing to watch as online applications, communities and services all finally start to fulfill the promises that we were so deflated by just 10 years ago when the web first came to be.
I clearly remember the days of such heady promise of all the things you "could do" - the possibilities were endless!
Right up until you sat down to start coding pages, and then the possibilities ended. The tech standards, the languages, more importantly the browsers, the bandwidth and the audiences, just weren't there yet.
And now, here we are at Web 2.0, with amazing things coming out everyday. Great applications, awesome interfaces and things we only dreamed of doing not long ago.
Now hot on the heels of "what REALLY CAN be done," Wine 2.0 emerges.
If there is any doubt in anyone's mind that the wine business is radically changing (for the better), these are great signs of the times all being tracked and watched by this rapidly growing industry community.
There are things happening that one never would have dreamed of just a couple of years ago. For instance, Vator.TV is holding Venture Capital competitions JUST FOR innovative wine industry companies (not just wineries, but any supporting services as well - we will have our full video pitch up for viewing on their competitive site within a few weeks from now).
There are a million-and-one social networking/wine enthusiast sites that offer free cellar management tools and niche networking that are being enabled by the coincidence of Web 2.0 technologies and the enormous growth in the wine business.
This is all really exciting for us - it validates the research and the market out there for the unique blend of services we'll be offering and the more research we do on other cellar management tools out there, the more we see how very different our interface and application really is.
Being able to check out all these communities only helps us further define what we do and do not want to be (we're not *all things* to all folks, for sure) and clarify what tools will be more useful than others by the adoption and use rates on existing apps.
The real defining point for Vino Veritas, however, is that our app isn't just an app - it's a means of delivering premium services tied to physical, climate controlled storage for our members.
It's going to be a great marriage of 2.0 tech, and 2.0 wine geeks... oh, and it's GREAT marketing that doesn't cost us a ton of money (relatively speaking).
Wine 2.0. Dig it! (in our case, literally!)
I clearly remember the days of such heady promise of all the things you "could do" - the possibilities were endless!
Right up until you sat down to start coding pages, and then the possibilities ended. The tech standards, the languages, more importantly the browsers, the bandwidth and the audiences, just weren't there yet.
And now, here we are at Web 2.0, with amazing things coming out everyday. Great applications, awesome interfaces and things we only dreamed of doing not long ago.
Now hot on the heels of "what REALLY CAN be done," Wine 2.0 emerges.
If there is any doubt in anyone's mind that the wine business is radically changing (for the better), these are great signs of the times all being tracked and watched by this rapidly growing industry community.
There are things happening that one never would have dreamed of just a couple of years ago. For instance, Vator.TV is holding Venture Capital competitions JUST FOR innovative wine industry companies (not just wineries, but any supporting services as well - we will have our full video pitch up for viewing on their competitive site within a few weeks from now).
There are a million-and-one social networking/wine enthusiast sites that offer free cellar management tools and niche networking that are being enabled by the coincidence of Web 2.0 technologies and the enormous growth in the wine business.
This is all really exciting for us - it validates the research and the market out there for the unique blend of services we'll be offering and the more research we do on other cellar management tools out there, the more we see how very different our interface and application really is.
Being able to check out all these communities only helps us further define what we do and do not want to be (we're not *all things* to all folks, for sure) and clarify what tools will be more useful than others by the adoption and use rates on existing apps.
The real defining point for Vino Veritas, however, is that our app isn't just an app - it's a means of delivering premium services tied to physical, climate controlled storage for our members.
It's going to be a great marriage of 2.0 tech, and 2.0 wine geeks... oh, and it's GREAT marketing that doesn't cost us a ton of money (relatively speaking).
Wine 2.0. Dig it! (in our case, literally!)
Labels: web 2.0, wine 2.0, wine caves, wine cellar
posted by Jon Lawrence | 12:48 PM
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