How To Be Creative
While some of this missive belongs on my other blog, I think a lot of the authors' (Hugh MacLeod) intent was that this kind of thinking reach far beyond what are traditionally considered "creative" industries.
I don't care what business you are in, your should read "How To Be Creative" - and if you don't get it, get to work on figuring out why you don't get it.
It's notable, of course, that Hugh came from an Ad Agency background, then found himself as a frontman for brands who wanted him to represent them in a new way... from an honest voice.
That is the voice of conversation, of dialog. The voice that happens when two human beings speak with each other as human beings instead of as one "corporate entity" to the "consumer" or one "corporate entity" to another "corporate entity."
Corporations are still made of people last I checked.
How To Be Creative is one of the great signposts of the generation grown up empowered by the Web and by the knowledge that corporations are not responsible for our lives, we are.
Oh, and by the way, How to Be Creative is made available for sharing under a Creative Commons license - and for those of you in my other industry who don't know what that is, y'all need to get with the program. The world of licensing creative content has been busy changing while you had lunch at the Ivy.
It's an interesting journey to rediscover that Hollywood/Network Television etc. doesn't have the corner on the creativity market they'd like to think they have.
There's tremendous creative talent in a bazillion different directions out there in the world and they all start with ownership, or what Hugh calls "Sovereignty" over your work.
You think it's good?
Put it out there. Let the world, market, etc. tell you what they think.
Take ownership of an idea whether it's good OR if it's bad. If your work is consistently bad, start thinking about doing something else. If it's good, stick with it, be passionate, and may it bring you great joy.
I don't care what business you are in, your should read "How To Be Creative" - and if you don't get it, get to work on figuring out why you don't get it.
It's notable, of course, that Hugh came from an Ad Agency background, then found himself as a frontman for brands who wanted him to represent them in a new way... from an honest voice.
That is the voice of conversation, of dialog. The voice that happens when two human beings speak with each other as human beings instead of as one "corporate entity" to the "consumer" or one "corporate entity" to another "corporate entity."
Corporations are still made of people last I checked.
How To Be Creative is one of the great signposts of the generation grown up empowered by the Web and by the knowledge that corporations are not responsible for our lives, we are.
Oh, and by the way, How to Be Creative is made available for sharing under a Creative Commons license - and for those of you in my other industry who don't know what that is, y'all need to get with the program. The world of licensing creative content has been busy changing while you had lunch at the Ivy.
It's an interesting journey to rediscover that Hollywood/Network Television etc. doesn't have the corner on the creativity market they'd like to think they have.
There's tremendous creative talent in a bazillion different directions out there in the world and they all start with ownership, or what Hugh calls "Sovereignty" over your work.
You think it's good?
Put it out there. Let the world, market, etc. tell you what they think.
Take ownership of an idea whether it's good OR if it's bad. If your work is consistently bad, start thinking about doing something else. If it's good, stick with it, be passionate, and may it bring you great joy.
posted by Jon Lawrence | 11:11 PM
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