Vino Veritas

Truth in Wine (Cellaring!) Starting up a green company that brings together new technology, great wines and old-as-dirt-ideas.

This is the personal blog of VV's CEO & Co-Founder, Jon Lawrence.

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Name: Jon Lawrence
Location: Los Angeles, California

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Friday, August 3, 2007

So, you'll build me a wine cellar?

Ok, there's lots of folks out there who don't have our business plan, who are trying to figure us out as we get our website together along with all the other startup work.

Q: So you would come to my house and build a wine cellar?

A: No, for that kind of personal cellar, we would highly recommend our construction partners over at Bacchus Caves.

What Vino Veritas is all about is giving wine enthusiasts who need space to store their wines an environmentally-friendly aesthetically exciting place to properly cellar their wines and tying that into a very cool RIA interface for folks to organize and browse their wine collections online.

We're kind of like a luxury Public Storage unit, but way cooler (in more ways than one), and our facilities will be able to accommodate somewhere between 500-800 members.

Members can store as few as 50 bottles and as many as we have space for with us, with rates based on type of storage they choose and other services.

Membership privileges will also include access to our wine-tasting cave so that they can come pull bottles from their collections anytime and invite friends with them to share their wines and the Vino Veritas experience.

Enthusiasts who collect wines already are familiar with the high costs of refrigeration units at their homes (initial purchase cost, maintenance costs, and electricity and associated CO2/environmental costs), and these can be very significant.

In another post, I'll soon compare the costs of home cellaring/refrigeration costs with our cellar membership options and how we stack up.

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