Innovation vs. Invention

Everyone we talk to invariably responds with something along the lines of "that's a great idea," and we feel they're right. We've also already been getting calls from folks in other states either obviously interested in trying to figure us out and "rip off" our idea, or inquire about whether we've considered building in their state.

However, a great post over on TechDirt today draws a wonderful distinction between ideas, and the implementation of said ideas.

On this front, I'm profoundly happy that we are *not* an IP heavy company that's going to market with a bunch of patents (that may or may not be rightfully granted) that we're going to have to spend tons of legal dollars defending or suing other people for. That's not innovation in my book, that's extortion, and not a business I want to be in.

We're a company whose success is 100% based on our ability to successfully execute our concepts to the level of quality and detail that we have already set forth as our standard. The first step to executing a great idea is communicating it in a way that all the people that the project requires "get it."

We're there, and we're not just the next "great idea."