On Competition

Competition is healthy, and necessary for any business to survive and grow.

If you don't have competition, you don't have business.

Interestingly, in a business that has traditionally been very quiet, barely marketed, and highly protectionist (and in some cases, wine storage itself being claimed an intellectual propertly - uh, ok), we seem to be stirring the wine storage pot up a bit.

To that, we say "GREAT!"

The wine business is changing, and the old way of storing wine someplace you can't even find on a map, or online, is not the direction it's headed in.

Personally, I like competition. It means that sometimes we win, and sometimes we just get the bar moved up to a new playing field - which is good for us in many ways.