Sweat Equity Ain't Just About Hard Work

A while back I had a post about the hard work, etc. of starting a new company and how to figure out the value of sweat equity, and that's a term that's been coming back in spades for Larry and I.

Sweat equity isn't just about the hard work you put into getting a new business off the ground, but as Larry likes to put it, "The sweat rolling off your brow all night long while you stare at the ceiling, wide awake, trying to hang in there long enough to make it all work."

Amen. We're all right there.

I'm reminded even more of this the last two days with news of one of the major companies I used to work with in the media biz abruptly going out of business with hundreds of unpaid employees locked out, and another shuttering it's operations in two other countries as it contracts as well.

It's a tough time to start a new business, but in no way does that mean we're giving up. To the contrary, it means we sink our teeth in to do whatever we have to do to get this done.