Vino Veritas

Truth in Wine (Cellaring!) Starting up a green company that brings together new technology, great wines and old-as-dirt-ideas.

This is the personal blog of VV's CEO & Co-Founder, Jon Lawrence.

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Name: Jon Lawrence
Location: Los Angeles, California

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Thursday, January 24, 2008

Why Build a Cave?

OK, lots of other reasons I've espoused before, but none of them come closer to the truth of why Larry & I have set out to do this, as this wonderful story that came across my RSS feeds today:

In a small valley not far out of town, there are dozens of underground wine cellars where vintners store and sell the local wine, Egri Bikaver, also known as “Bull’s Blood.” As the evening winds on and the cellars close, visitors concentrate themselves more and more tightly into the remaining open cellars. The wine and proximity make for good conversation and new friendships.
It's about the stories told, friendships found, and conversations had around a great place, and great wines.

We're very passionate about these stories, and look forward to sharing in them with our clients, and the friends we'll make along the way as well.

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